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Waxell is Innovating for a Plastic-Free Future,

Pioneering Sustainable Packaging and Material Solutions.

Zeroplast and Hyperbiocoat Track Record

At Waxell, we are proud to be at the forefront of sustainable innovation.

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Zeroplast and Hyperbiocoat Track Record

Revolutionizing Sustainable Packaging with the Paper Jar

At Waxell, we believe in pushing the boundaries of sustainable packaging.   

Show Project
Revolutionizing Sustainable Packaging with the Paper Jar

Invest in the Multi-Trillion Dollar Packaging Market

Innovating Sustainable Packaging with the Paper Jar.

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Invest in the Multi-Trillion Dollar Packaging Market

Unlock Game Winning Open Innovation Potential

Waxell offers comprehensive open innovation advisory and collaboration services. 

Show Project
Unlock Game Winning Open Innovation Potential
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01. What We Do & Why?

Pioneering Sustainable Packaging Solutions for a Greener Future

At Waxell, we believe that addressing the global plastic crisis is one of the most pressing challenges of our time.

Plastic waste and microplastic pollution are damaging our environment, our health, and our future.

As industry experts with a remarkable track record, we understand that only cost-competitive solutions, comparable to conventional plastics and with zero compromises in performance, will drive a sustainable future. Our mission is to replace harmful plastics with eco-friendly alternatives, creating a world free from long-term plastic damage.

At Waxell, we're driven by a mission to redefine the future of packaging and materials with sustainable innovation. With a proven track record of groundbreaking solutions like Zeroplast, our bio-based material, we're reshaping industries while preserving the planet.

Our team's expertise in product design, open innovation, and venture building ensures that we're not just adapting to change – we're leading it.

Partner with Waxell to co-create sustainable materials, develop eco-friendly packaging solutions, and embark on a journey towards a greener, brighter future

At Waxell, we are honored to have been the only Austrian SME selected for the prestigious Horizon 2020 HyperBioCoat project, funded by the European Union and led by Bio-Based Industries (BBI). This groundbreaking project brought together an unparalleled consortium, including renowned institutions like Fraunhofer ISC and IWKS, and global industry leaders such as Dow Chemicals and Unilever.

Through this collaboration, we have significantly advanced our expertise in developing bio-based, biodegradable coatings for sustainable packaging solutions.

02. Track Record and International Collaboration

Proud to Be the Only Austrian SME in a Horizon 2020 Project

Collaborating with Industry Giants Like Fraunhofer ISC, IWKS, Dow Chemicals, and Unilever within the Hyperbiocoat Consortium

Beyond HyperBioCoat

Partnering with Industry Leaders and Renowned Companies for Sustainable Innovation

"I encountered numerous innovations at K-Fair 2019, but Zeroplast stands out as the most intriguing by far."

Articles and Press Releases

Explore Media Coverage about Waxell and zeroplast

The Green Deal

How Europe Can Create Jobs and Protect the Climate?

Friedrich Breidenbach has been thrilled to Speak at the Bio-Economy Session During the 2nd RTO Innovation Summit

Articles covering Zeroplast at K Fair 2019

Zeroplast at K 2019
„Live demonstration of bio-based compound Zeroplast at K Fair 2019“

PlasticsHub
„New Material Developments and Launches at K Fair 2019“

Zeroplast at K 2019
„Live demonstration of bio-based compound Zeroplast at K Fair 2019“ 

K Fair Highlights: Future of Plastics and Rubber
„Zeroplast’s Eco-Friendly Packaging Solutions Featured at K Fair 2019“ (The Guardian Nigeria)​ (Guardian Nigeria)​.

Sustainable Plastic Solutions at K 2019
„Efficient Solutions for Plastic Recycling Spotlighted at K 2019, Including Zeroplast“ 

These articles discuss various innovations and highlights from the fair, focusing on sustainability and the advancements made by companies like Zeroplast.

Friedrich Breidenbach, CEO and Co-Founder of Waxell, has been featured in numerous industry events and interviews.

He has spoken at several packaging and sustainability conferences, where he discusses the innovations and sustainable practices of Zeroplast and Waxell. 

Innoform

Thoughts
About Sustainability

/ January 2024 — June 2024

03. The Plastic Dilemma

Only about 9% of all plastic waste ever produced has been recycled. Plastic waste is suffocating our planet, with traditional food and cosmetic packaging contributing significantly to this environmental crisis.

How the UN wants to drastically reduce plastic pollution by 2040

Plastic is a "Design Failure".

Plastics present a pressing environmental issue.

Only 9% of produced plastic waste is recycled, with 12% incinerated, releasing harmful pollutants. Annually, 8 million tons of plastic enter oceans, while the remaining 79% accumulates in landfills or ecosystems, breaking down into harmful microplastics. Plastics, designed for durability, lack effective disposal or recycling methods, leading to widespread environmental damage. 

Despite efforts to increase recycling, insufficient infrastructure and economic viability persist. Recycling, though important, isn’t a comprehensive solution; it can fuel increased plastic production and consumption. As long as new plastics remain cheaper and more efficient than recycling, the problem persists, threatening marine life and human health.

04. Our Superpower

Combining Proven Success, Customer Centric Solutions, and Advanced Skills for a Greener Future

01.

Track Record

At Waxell, we are proud of our outstanding track record in sustainable innovation.

From our pioneering role in the Horizon 2020 HyperBioCoat project to the successful asset deal of Zeroplast with Greiner AG, our achievements speak volumes.

03.

Cost-Effectiveness

Competitive Pricing: Our solutions are price-competitive with conventional plastics, ensuring no green premium.

Reduced Environmental Costs: Minimize long-term cleanup and regulatory compliance costs.

05.

Brand Enhancement

Sustainability Alignment: Enhances brand image by aligning with consumer demand for eco-friendly products.

Regulatory Compliance: Future-proofs your brand by meeting and exceeding environmental regulations.

02.

Environmental Impact

100% Plastic-Free: Protects ecosystems by eliminating harmful microplastics.

Biodegradable and Recyclable: Our packaging solutions are designed to decompose naturally and are recyclable within the paper stream, reducing landfill waste.

04.

Performance and Quality

High Performance: No compromises on durability or functionality. All Solutions aim to achieve Drop-In readiness. 

Bio-Based Barrier Coating: Ensures the safety and integrity of food and cosmetic products.

06.

Innovation and Expertise

Proven Track Record: Success stories like Zeroplast highlight our capability in sustainable innovation.

Industry Collaboration: Strong partnerships with leading research institutions and industry stakeholders ensure cutting-edge solutions.

Innovating to Meet Industry Needs with High-Performance Solutions

At Waxell, our driving purpose is to push the boundaries of innovation and performance. We believe that the true challenge lies in developing sustainable solutions that not only meet but exceed industry standards. Our mission is to create high-performance, cost-competitive packaging that seamlessly integrates into existing systems while setting new benchmarks for quality and sustainability.

We Strive to Solve the Plastic Dilemma

At Waxell, we believe that addressing the global plastic crisis is one of the most pressing challenges of our time. Plastic waste and microplastic pollution are wreaking havoc on our environment, our health, and our future. As industry experts with a remarkable track record, we understand that only cost-competitive solutions, comparable to conventional plastics and with zero compromises in performance, will drive a sustainable future. Our mission is to replace harmful plastics with eco-friendly alternatives, creating a world free from long-term plastic damage.

We Deliver Revolutionary, Sustainable Packaging Solutions

We are committed to developing innovative, 100% bio-based, plastic-free, recyclable, and biodegradable packaging solutions.  The Paper Jar, exemplifies our dedication to sustainability. This revolutionary packaging is not only recyclable within the paper stream but also biodegradable in case of littering. Co-developed with Fraunhofer ISC and IWKS, our unique bio-based barrier coating makes the Paper Jar suitable for both food and cosmetics. Our solutions are designed to meet the highest environmental standards while being price-competitive with conventional plastics.

Leverage Expertise and Collaboration to Drive Innovation

Our approach is rooted in a deep understanding of packaging, material development, bio-based materials, and the needs of the cosmetics and food industries. We employ cutting-edge methods like open innovation strategies, design thinking, lean and agile processes, venture building, and business model design to create and refine our solutions. Our successful track record includes the development and market introduction of Zeroplast, which culminated in an asset deal with Greiner AG. By partnering with leading research institutions and industry stakeholders, we ensure our solutions are at the forefront of sustainability. At Waxell, we are not just creating products; we are building a sustainable future. Join us in revolutionizing the packaging industry and making a lasting impact on our planet.

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Zeroplast and Hyperbiocoat Track Record

At Waxell, we are proud to be at the forefront of sustainable innovation.

More

Revolutionizing Sustainable Packaging with the Paper Jar

At Waxell, we believe in pushing the boundaries of sustainable packaging.   

More

Invest in the Multi-Trillion Dollar Packaging Market

Innovating Sustainable Packaging with the Paper Jar.

More

Unlock Game Winning Open Innovation Potential

Waxell offers comprehensive open innovation advisory and collaboration services. 

More