At Waxell, we believe that addressing the global plastic crisis is one of the most pressing challenges of our time.
Plastic waste and microplastic pollution are damaging our environment, our health, and our future.
As industry experts with a remarkable track record, we understand that only cost-competitive solutions, comparable to conventional plastics and with zero compromises in performance, will drive a sustainable future. Our mission is to replace harmful plastics with eco-friendly alternatives, creating a world free from long-term plastic damage.
At Waxell, we are honored to have been the only Austrian SME selected for the prestigious Horizon 2020 HyperBioCoat project, funded by the European Union and led by Bio-Based Industries (BBI). This groundbreaking project brought together an unparalleled consortium, including renowned institutions like Fraunhofer ISC and IWKS, and global industry leaders such as Dow Chemicals and Unilever.
Through this collaboration, we have significantly advanced our expertise in developing bio-based, biodegradable coatings for sustainable packaging solutions.
Beyond HyperBioCoat
Partnering with Industry Leaders and Renowned Companies for Sustainable Innovation
"I encountered numerous innovations at K-Fair 2019, but Zeroplast stands out as the most intriguing by far."
Articles covering Zeroplast at K Fair 2019
Zeroplast at K 2019
„Live demonstration of bio-based compound Zeroplast at K Fair 2019“
PlasticsHub
„New Material Developments and Launches at K Fair 2019“
Zeroplast at K 2019
„Live demonstration of bio-based compound Zeroplast at K Fair 2019“
K Fair Highlights: Future of Plastics and Rubber
„Zeroplast’s Eco-Friendly Packaging Solutions Featured at K Fair 2019“ (The Guardian)
Sustainable Plastic Solutions at K 2019
„Efficient Solutions for Plastic Recycling Spotlighted at K 2019, Including Zeroplast“
These articles discuss various innovations and highlights from the fair, focusing on sustainability and the advancements made by companies like Zeroplast.
Friedrich Breidenbach, CEO and Co-Founder of Waxell, has been featured in numerous industry events and interviews.
He has spoken at several packaging and sustainability conferences, where he discusses the innovations and sustainable practices of Zeroplast and Waxell.
/ January 2024 — June 2024
Plastics present a pressing environmental issue.
Only 9% of produced plastic waste is recycled, with 12% incinerated, releasing harmful pollutants. Annually, 8 million tons of plastic enter oceans, while the remaining 79% accumulates in landfills or ecosystems, breaking down into harmful microplastics. Plastics, designed for durability, lack effective disposal or recycling methods, leading to widespread environmental damage.
Despite efforts to increase recycling, insufficient infrastructure and economic viability persist. Recycling, though important, isn’t a comprehensive solution; it can fuel increased plastic production and consumption. As long as new plastics remain cheaper and more efficient than recycling, the problem persists, threatening marine life and human health.
At Waxell, we are proud of our outstanding track record in sustainable innovation.
From our pioneering role in the Horizon 2020 HyperBioCoat project to the successful asset deal of Zeroplast with Greiner AG, our achievements speak volumes.
Competitive Pricing: Our solutions are price-competitive with conventional plastics, ensuring no green premium.
Reduced Environmental Costs: Minimize long-term cleanup and regulatory compliance costs.
Sustainability Alignment: Enhances brand image by aligning with consumer demand for eco-friendly products.
Regulatory Compliance: Future-proofs your brand by meeting and exceeding environmental regulations.
100% Plastic-Free: Protects ecosystems by eliminating harmful microplastics.
Biodegradable and Recyclable: Our packaging solutions are designed to decompose naturally and are recyclable within the paper stream, reducing landfill waste.
High Performance: No compromises on durability or functionality. All Solutions aim to achieve Drop-In readiness.
Bio-Based Barrier Coating: Ensures the safety and integrity of food and cosmetic products.
Proven Track Record: Success stories like Zeroplast highlight our capability in sustainable innovation.
Industry Collaboration: Strong partnerships with leading research institutions and industry stakeholders ensure cutting-edge solutions.
At Waxell, our driving purpose is to push the boundaries of innovation and performance. We believe that the true challenge lies in developing sustainable solutions that not only meet but exceed industry standards. Our mission is to create high-performance, cost-competitive packaging that seamlessly integrates into existing systems while setting new benchmarks for quality and sustainability.